Clients frequently ask us about scrolling on pages. Somewhere along the line having to scroll for information started to bother people and we are not sure why. If you visit Apple’s website (www.apple.com) on any given day - you will find that you have to scroll. And let’s face it – they are considered to be the benchmark for all that is current.
Scrolling isn’t the make or break of a page. Use it to your advantage, and you’ll have a site that seems almost intuitive. Research continues to shows – users have no trouble scrolling, as long as the page is designed to accommodate it.
If our clients are finding their users aren’t scrolling, we suggest they look for a reason beyond “Users don’t expect to scroll” and see if maybe the design of the page is preventing it. By going for that cut-off look, they might find their users are suddenly happy to scroll. In other words, if it is evident to users there is more content - they will scroll.
We recently launched a site for River Trail (www.rivertrail.ca). We wanted to give the user the experience of skating down the river visiting the various activities along the way - so we developed this site using one long scroll - adding a few helpful links here and there to help navigate people up and down the page. It’s an outside the box way of scrolling used effectively.
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